Competitors

Traqer lets you track competitors alongside your brand so you can see how their AI visibility compares to yours, topic by topic, LLM by LLM.

Adding Competitors

Go to the Competitors page in the left sidebar (note the same link will take you to a different competitors page for each brand). Traqer automatically suggests competitors based on which brands are already appearing in the prompts you're tracking, ranked by how often they're mentioned. Click Track to add one, or Reject to dismiss it. You can also manually add competitors with the Add Competitor button.

You don't need to track every brand that shows up. Focus on direct competitors you actually want to benchmark against.

Only the brands listed in the Tracked Competitors section at the bottom of the page will be tracked.

Viewing Competitor Data

On your brand overview page, click the Competitors button to toggle the competitor view. Under each topic, you'll see every tracked competitor's visibility percentage broken out by LLM, right alongside your own.

Click on any competitor's name to see their prompt-level results: the brand mention and citation badges below will update to show exactly which prompts that competitor is visible for and on which LLMs.

This lets you see precisely where a competitor is getting mentioned and you're not.